Design Approach

Our design approach was all about paying homage to the beauty of baking and the humble ingredients that make it all possible. We drew inspiration from one of the most essential ingredients in baking, flour, and infused that into our design system. From the brand name and logo, to the packaging, it all exudes a look and feel that is consistent with our inspiration.

Our logo also features a subtle nod to the baker’s cloche, and a flour dust detail that stands out and adds a subtle layer of design detail that we all love.