Design Approach

Brown Bag is a brand that brings back the nostalgia of simpler times, where food was grown with love and care, free from any artificial additives. We want the brand’s audience to remember the days when they would go to the local farmer’s market with their family, hand-picking the freshest produce of the season, all packed in a brown paper bag. The brand aims to be a tribute to those happy memories, where food was not just sustenance but also a source of joy and community.

The whole visual system is designed to evoke a feeling of warmth and familiarity, reminiscent of the brown paper bags used in the past. But we also want to bring a sense of excitement and playfulness through our branding and visuals. We take inspiration from nature, using bright and bold colours that reflect the vibrant and diverse produce that the business offers. Our visuals are not only pleasing to the eye, but they also tell a story of the natural and organic origins of our products. We want the customers to be transported back to a time when food was not just about nourishment but also about the memories and emotions it brought along. At Brown Bag, we believe that healthy food can be exciting and our brand strategy aims to rekindle that feeling for its customers.