Design Approach

antam was commissioned to tell a tale that resonates with the name and identity of Jaipur as the ‘Pink City’ and we developed the ‘Handblock Printed Logo’ in shades of soft sandstone, offsetting it with the humble luxury of Emerald.

It plays on the Indo-Saracenic Architecture with contemporary elements and the statement sandstone pink that Jaipur is known for, manifesting the identity of ‘Everyday Luxury’